Does it feel harder to fill your practice than it used to, even though you're good at what you do? You're not imagining it. In my annual State of the Coaching Industry episode, I share the latest coaching industry data for 2026: what's growing, what's shifted, and why so many skilled coaches and practitioners are struggling right now.

There's a lot of hope in this one. The research shows a very clear pattern in who's thriving, and I share the story of a recent Sacred Depths grad who filled her group program with 14 people, with minimal social media and no email list.

In this episode:

  • The newest coaching industry statistics, including what the ICF's 2025 Global Coaching Study shows about experience and income

  • The "trust recession," and why trust has moved to the people closest to us

  • How many people are now using AI chatbots instead of coaches, and the one thing AI gets wrong

  • Why clients have less capacity for action steps and homework, and what to do about it

  • How to give white-glove care without overgiving or burning out

  • Five things that will help your practice thrive in 2026 and beyond

  • Why being extraordinary is your best marketing strategy

If you're a coach, therapist, or transformational practitioner wondering what it takes to thrive in this industry right now, this episode is for you.

Mentioned in this episode: Episode 85: Why AI won't replace extraordinary coaches 

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