James Edmondson is a San Jose-based type designer who, in 2015, started OH no Type Co., the foundry for the fonts that no one wants; and in 2018, he co-founded Future Fonts, a platform for experimental type-in-progress. His new book, The OH no Book: A Serious Guide to Irreverent Type Design, is out now from Princeton Architectural Press. James studied graphic design at California College of the Arts (CCA) before graduating from the Royal Academy of Art's Type Media program in The Hague, Netherlands. He has taught type design at CCA in addition to Type West at the Letterform Archive and Type@Cooper Union.

James joins Sevy to talk about his journey from ice cream scooper to typography guru — the luck, the failure, and the lessons in between: from accidental pay-what-you-will success to those fabled corporate licensing deals.

User Journey w/ Sevy is presented by the Society of Typographic Arts, Chicago's oldest professional association for design. Learn more at userjourney.show.

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