From $152K in debt to building a $5M/year agency. Mike breaks down how low-ticket funnels actually work, from getting your first sales to scaling ads, fixing funnels, and turning it into a real business. We also get into the mistakes that nearly wiped him out along the way.
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00:00 - Intro: Low-Ticket Funnels, Scaling & Creative Systems
00:45 - Mike’s First $7 Low-Ticket Offer
12:25 - Scaling the Audiobook Funnel to 13,000 Sales
14:50 - Agency vs Consulting vs Publishing Model
21:25 - The Hedge Fund Acquisition Engine Angle
27:01 - Scaling Spend, CPA Forecasting & Needle Movers
33:07 - When Call Funnels Start Fatiguing
35:32 - Modeling Low-Ticket Funnel Conversion Rates
41:35 - Sales Page vs VSL: Which One Should You Use?
53:26 - Can Sales Pages Scale as Far as VSLs?
56:38 - Choosing the Right Funnel for the Right Founder
01:06:01 - Creative Production Costs & Scaling Ads
01:14:33 - How to Create Winning Ad Concepts
01:20:29 - Weekly Creative Ideation Meetings & Scoring Ads