Show Notes:
- Introduction to Eugenia Benarouche and Casa Dei Fiori’s inception in Los Angeles
- The early challenges and triumphs of running an online floral business in Beverly Hills
- The decision to open a physical store in Beverly Hills and how the location impacts business
- Sourcing flowers from around the world: Poland, Ecuador, Colombia, and more
- Breaking into the high-end event scene, including prestigious events like the Writers Guild Awards and iHeart Music Festival
- The importance of customer service and flexibility in the competitive Los Angeles market
- How Casa Dei Fiori manages online sales and marketing in a highly competitive industry
- Strategies for building and maintaining customer loyalty
- Future plans for Casa Dei Fiori, including hotel lobby designs and expanding event services
- Eugenia’s reflections on the lessons learned in her floral journey and advice for aspiring florists
This episode features an interview with:
EUGENIA BENAROUCHE
Owner of Casa Dei Fiori
Eugenia Benarouche is the founder and creative force behind Casa Dei Fiori, a luxury floral shop based in the heart of Beverly Hills. With a passion for flowers and an eye for design, Eugenia transitioned from a personal love of florals to creating one of the most sought-after floral boutiques in Los Angeles.
Known for her innovative designs and high-profile events, Casa Dei Fiori has quickly become a go-to for celebrities and luxury clients alike. Eugenia’s journey from starting online to establishing a physical presence in Beverly Hills is a testament to her dedication, creativity, and business acumen.
Important Links and resources mentioned:
Casa Dei Fiori Website
Instagram
Facebook
diving deeper:
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