In this episode of the Plants by Wade Lee podcast, host Wade Lee interviews Chad Massura, CEO and founder of Rosy Soil. They discuss Chad's journey from a food industry background to becoming a soil expert, focusing on the benefits of biochar as a sustainable alternative to peat. The conversation covers the environmental impacts of peat harvesting, the importance of building a knowledgeable team, and the development of innovative soil products. Chad shares insights on urban gardening, customer feedback, and future product launches, emphasizing the mission of providing high-quality, sustainable soil solutions.
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