It's the season 5 finale and we're going whimsical, when Natalya Shelburne joins us to talk about the psychology of creativity. She makes a case for why creativity is not a personality trait, but a muscle most of us were slowly trained out of, explains how creativity killers show up in workplaces and daily life, and why "I'm not creative" almost always traces back to a single formative moment of being shut down. Natalya also introduces whimsy as a practical gut-check for creative readiness, shares her own daily rituals, and argues that reclaiming your creative practice is ultimately about deciding your time is yours to assign value to.
Guest Bio
Natalya Shelburne (she/her) is a designer, developer, artist, author, educator, and doer of good deeds. She leads the designers working on the DRUIDS design system at Datadog. Previously, she worked at GitHub working on design infrastructure and leading the Primer design system team. Before that, the New York Times and teaching at Harvard Extension. She loves to write, publishing the Design Engineering Handbook and articles for various online publications. Natalya holds bachelor’s degrees in Studio Art and Psychology, and a master's in Creativity and Talent Development. Crossing disciplines and building bridges between design and engineering is at the foundation of much of her work, and building teams, growing community, and investing in human creativity at scale is the next big adventure.
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