In this episode, we welcome Sara DeWitt, SVP & GM of PBS KIDS and Education, for a wide-ranging conversation about her background and career, her leadership role at PBS KIDS, and the organization’s mission to educate and inspire children nationwide. We discuss current and back-to-school programming, supporting early literacy, and how PBS KIDS is navigating funding challenges while continuing its educational mission. Sara also shares her perspective on the future of children’s media, education, and much more.
“The Making Of” is presented by AJA:
Futureproofing with IP video
As production workflows rapidly evolve, IP video is key to building more scalable, future-ready pipelines. To get up to speed on the IP fundamentals and gain insights into the various IP paths – like ST 2110, NDI, Dante AV, and SRT – download AJA’s free IP video white paper today.
SportStream
Sept. 15 | Virtual
SportStream is a three-day event featuring vendors and experts focused on the impact of live streaming and production in today’s dynamic world of sports. Discover tips, tricks, and tools for remote production, live video streaming, professional graphics, and instant replay — all designed to help you capture the action and excitement of every game. From schools to pro leagues, we’re here to provide you with everything you need to elevate your sports productions and live streams. Join us Sept 15–17th! Your FREE registration gains you access to three days of informative webinars, interviews with industry guests, live demos, chances to win great prizes, and more!
Registerhere
A Solution Built Around Your Workflow
The OWC Express 4M2 Ultra is available in a range of configurations to fit your workflow and budget. Choose from ready-to-run solutions with up to 32TB of high-performance NVMe storage, giving you the speed, capacity, and reliability needed for everything from multi-camera editing to demanding VFX and finishing workflows. Available now.
Explorehere
Elgato Prompter XL
The Elgato Prompter XL is a professional all-in-one teleprompter with a 15.6” removable display and a reading range of up to 15 feet. Featuring USB 3.2 connectivity and broad compatibility, it’s ideal for live productions and content creation. Available now at Videoguys.com—call 800-323-2325 to learn more.
Learn more here
ZEISS Introduces Horizon Anamorphic: Full-Frame 2x Anamorphics with a New Lens Technology Platform
ZEISS unveils the Horizon Anamorphic series, a new lineup of full-frame 2x anamorphic cinema lenses designed to deliver a distinctive cinematic look along with a new lens technology platform that answers the need for speed and precision demanded by contemporary production workflows.
Spanning 35mm to 200mm across seven focal lengths, Horizon lenses combine their anamorphic look—incorporating a pronounced oval bokeh and stretched sense of spatial depth—with a lightweight, fully integrated motorized system that eliminates the need for external focus or iris motors. Explore here
Podcast Rewind:
Aug. 2026 - Ep. 148.
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