At the age of 25, Laufey has become the most listened-to jazz singer alive today -- mostly thanks to her millions of Gen Z fans. She has been winning their hearts systematically on TikTok, and steadily strengthening her brand and fanbase through curated partnerships and events. To me, Laufey is a trailblazer and a blueprint for the modern-day TikTok-age artist. I explain why in this episode.
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