At some point, the dream changes. Ben Montague started as a musician chasing songs, shows, and the artist life. Then he found himself driving through the night after gigs, windows down just to stay awake, so he could open his guitar shop the next morning.
That was the crossroads.
Today, Ben owns Carter Vintage Guitars and Norman’s Rare Guitars. But the real story is not about guitars. It is about being able to shift gears and follow a new dream.
In this episode, Ben opens up about music, business, private equity, family pressure, acquiring Carter Vintage and Norman’s Rare Guitars, and the emotional cost of building something meaningful.
This one is for musicians, creatives, founders, business owners, guitar lovers, and anyone who knows they may be standing at a turning point.
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