What happens when a seasoned sales leader enters one of the most intense BBC reality shows on TV?
Andrew Jenkins spent over 20 years in Sales — building trust, leading teams, and coaching people through high-pressure sales at Lloyds Bank. Then he brought those same skills — listening, emotional intelligence, and calm under pressure — into the castle on The Traitors.
The result? He made it to the Final Four.
In this conversation, Andrew unpacks how: • Relationship-building helped him avoid votes while others got banished • Sales coaching taught him to listen more, speak less — even in a roundtable showdown • Empathy, not ego, helped him build alliances and stay grounded • His experience leading teams under pressure was the perfect training for reality TV’s mind games
Plus, we explore his life after trauma, leaving a high-performing career at its peak, and why he now speaks to companies about failure, resilience, and mental health.
👇 If you’ve ever wondered whether soft skills really matter in your sales career — watch this episode.
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