Today’s guest is John Connors, CEO of the Boston-based, full-service agency, Boathouse.
John argues that agencies have become too transactional, weakening client relationships as well as their impact on business outcomes. So he’s built a client-centric culture that deeply understands the drivers of commercial performance.
The conversation explores the disconnect between client-side CEOs and CMOs, and how to justify brand investment alongside digital media.
Thoughtful, practical and optimistic, this is a conversation about building trust, commercial credibility and brand value.
HIGHLIGHTS:
[03:54] Studying the CEO
[08:13] Execution over consultancy
[09:45] The CEO disconnect
[13:44] Halfway to transformation
[19:40] Map the revenue
[25:40] Partner vs employee mindset
[30:13] Relationships over transactions
[36:07] Anchored to the P&L
[39:23] The numbers behind AI
MORE ABOUT JOHN:
LinkedIn: linkedin.com/in/john-connors
Website: boathouseinc.com
MENTIONED IN THE EPISODE:
Boathouse CEO research
Richard Huntington in Campaign: It's time to stop talking about “brand” and “creativity” (paywalled)
HOST SOCIALS:
LinkedIn: linkedin.com/in/robinbonn
Twitter: twitter.com/robonn
MORE ABOUT CO:DEFINERY:
Website: codefinery.com
Book: Market of One
Mentioned in this episode:
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