Want to grow on TikTok, get more views and maybe even land brand deals or clients? Then you should probably listen to the person who built a 40+ person TikTok agency out of “having nothing to lose.”In this episode of Once Upon a Student, I sit down with Victor Vécsei, founder & CEO of marswalk – one of the leading TikTok / Gen Z agencies in the DACH region. Victor started as a student creator making horror clips on TikTok while everyone around him was laughing at the platform. Today, his agency works across six markets and helps brands like Coca-Cola, Givenchy, Drei & Co. win on TikTok and beyond.We talk about:
Hunger & origin – where Victor’s drive really comes from, long before the agency existed
Going all in – why having “no other options” pushed him to commit to marswalk after university
Bridging generations – standing between Boomers and Zoomers and translating one world to the other
Leadership & pressure – what he’s learned about trust, risk and making decisions for a whole team
Work–life balance in your 20s – his very honest (and slightly controversial) take on ambition vs. comfort
If you’re searching for:“how to grow on TikTok”,“TikTok tips for beginners”,“TikTok marketing strategy” or“how to get clients with TikTok” – this episode will give you both the mindset and the practical examples you’re looking for.
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