How to answer the question 'What's your book about?'

1198. This week, we look at how to answer the question every author dreads: "So, what's your book about?" with workplace communications coach Joel Schwartzberg. We look at the difference between describing a book and selling it, how nonfiction authors can craft point-driven responses, and how fiction writers can distill their stories into a compelling pitch.

Joel Schwartzberg is a workplace communications coach, speaker, and speechwriter. He's the author of "Get to the Point: Simplify, Sharpen, and Sell Your Message," and you can find him at joelschwartzberg.net

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