THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity

THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that audience to make all your efforts worth your while.

Whenever you bring podcasting into your business and marketing practices, growing an audience is always going to be part of it. 

But it's important to understand what audience growth means for you, as well as how download numbers impact your efforts and what your ultimate goals are for leveraging the podcast medium. 

In Episode 120 of Podcasting Strategy Simplified, it's Part 9 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the smartest ways to look at audience growth for your brand's podcast.

After taking in Episode 120, you'll understand:

✅ Why you should never feel entitled to audience growth (and how consistency will help you earn it)

✅ How to grow your audience exponentially by starting with ONE LISTENER/VIEWER who needs to feel the impact of your message

✅ What you should be focused on for the first six months of your podcast (and why it has absolutely nothing to do with download numbers)

✅ Why defining what audience growth means to you needs to be a crucial part of your podcasting strategy

LinkedIn post I referenced during this episode


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MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

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