Daisy Ferns is a business owner who has built multiple businesses to six figures using one core skill: consistent, conversation-led lead generation.
She helps business owners create predictable sales without relying on viral content or massive audiences, using simple systems that support real conversations, thoughtful follow-up, and sustainable growth. Her approach is practical, relationship-driven and rooted in real experience.
At the centre of her work is a simple belief: growth comes from connection. Daisy shows founders how to build it, nurture it and turn it into sales.
Daisy’s career has always been about people, relationships and conversations, although it took her a while to realise that those things would eventually become the foundation of her own business.
After studying teaching secondary humanities for four years, she spent around a decade working at the University of Nottingham, which she loved. Her route into business wasn’t a carefully mapped-out plan. Like many women, becoming a mum changed what she wanted from work. She wanted a career she loved and could be ambitious about, but she also wanted the flexibility to be there for her two children.
She started her business as a sleep therapist, working around family life (including homeschooling a reception aged daughter while home with a newborn during the pandemic) and over the course of the next few years gradually found her niche in lead generation and sales. She discovered this was something she did very naturally, starting conversations, building relationships and spotting opportunities - something she noticed other business owners struggled with.
Today, Daisy helps businesses create more sales opportunities through relationship-led lead generation and business development.
She’s particularly passionate about proving that lead generation doesn’t have to mean cold, spammy messages or pushy sales tactics. Her approach is built around genuine conversations, understanding people and being brave enough to actually ask for the sale.
Her journey hasn’t been a straight line, either personally or professionally. She’s navigated motherhood, significant health challenges, the inevitable ups and downs of running a business, and the constant juggle of being ambitious while also being the default parent working within school hours.
Now, as she enters her forties, Daisy is increasingly unapologetic about wanting both. She wants to build a big, profitable business and make a meaningful difference to the people she works with, while still being the mum at sports day, going out for dinner with her family at the weekend and creating a life she actually gets to enjoy.
For Daisy, the biggest shift has been realising that ambition and a good life don’t have to be competing goals. The business has evolved enormously from where it started, but the thing at the heart of it hasn’t changed: great relationships create opportunities, and sometimes one conversation really can change everything.
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The Sisterhood Networking Group is an award winning franchise with branches in many locations across the UK.
We are passionate about changing the face of in person networking, our goal being to make it as accessible and affordable for as many as possible.
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Fancy adding some online networking into the mix?! You can join me Sarah Ridge for my FREE sessions twice a month.
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