We f*cked up and trusted green metrics

2026: The Year That Smacked Us in the Face

We spent so much time talking about leaving 2025 behind — like 2026 was just some placeholder.

Turns out, it was just a bigger, more stubborn sibling. It hit us hard, no energy-saving mode, nothing. Honestly, I’m just ready to jump into 2027 and leave this chaos behind. But here’s the truth: the past few months showed us just how much we need to reflect — on our strategies, on our value, on how we connect with customers beyond just metrics. Scaled self-service?

Great, but it can only take you so far without those meaningful conversations.Our product metrics don’t tell the full story. The real value? The conversations that paint the picture of your customer’s experience and their journey to success — or failure. We’ve realized that automating everything makes us forget that real human connection is the key to understanding what’s really happening.

Maybe that's the point: in a world obsessed with automation and AI, the human touch still wins. It’s about asking, listening, and being willing to hold your customer accountable — even if it’s uncomfortable. Because if you don't, no data will save you when it’s time to renew. Worth thinking about, isn’t it?