Two brothers can grow a hunting YouTube channel from scratch, hit nearly 200,000 subscribers as teenagers, and still keep it about the woods, not the clout. That’s what makes my conversation with Elijah and William Lomax from Squirrel Pursuit Outdoors so interesting. They grew up in a hunting family, started filming squirrel hunts for fun, and slowly learned how to turn real outdoor days into content people actually want to watch.
We get into the details creators don’t always say out loud: how YouTube Shorts gave them their first real spike, why the algorithm feels unpredictable, and what “consistency” looks like when hunting seasons are limited. They share how they brainstorm ideas from comments, how they study what’s working in the outdoor niche without copying, and why switching editors changed their long-form performance. If you’ve ever wondered what camera gear you need, how to film a hunt without blowing the moment, or how to keep a video engaging when the action happens in the last 10 seconds, you’ll get practical answers here.
We also talk hunting plans and big goals, including spear hunting bears and deer, moose camp, and the pressure of coming from a family with serious track-records in New Brunswick. It’s equal parts YouTube growth strategy, hunting storytelling, and a reality check on what it takes to build an outdoor brand while still being kids.
If you enjoy this one, subscribe, share it with a buddy who films hunts, and leave a review so more hunters and outdoorsmen can find the show.
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