Every host has received that phone call.
"Hi... I can't find your house."
Or perhaps even worse...
"I'm outside... but I can't get in."
In this episode, Neil shares the journey he's been on over the last ten years to eliminate those frustrating calls by continually refining his arrival instructions.
From understanding why postcodes and sat navs aren't always enough, to discovering the power (and limitations) of What3Words, creating a simple arrival video, using Airbnb's Quick Replies and Bitly links, and finally solving an unexpected smart-lock problem with nothing more than a small label, this episode is packed with practical ideas you can implement immediately.
Along the way, Neil explains why the best instructions aren't necessarily the longest or most detailed—they're the easiest to follow.
Whether you're welcoming Airbnb guests, training staff, writing a welcome book or creating checklists, the principles in this episode will help you communicate more clearly and reduce unnecessary questions.
In this episode you'll learn:
Why a postcode doesn't always lead guests to your front door.
How What3Words can pinpoint the exact entrance to your property.
Why a short arrival video is often more effective than written directions.
How to use Airbnb Quick Replies to automate arrival instructions.
Why Bitly links encourage more guests to watch your videos.
Four simple principles for writing instructions people actually follow.
How a tiny label on a smart lock dramatically improved guest success.
Why visual cues are often more powerful than additional words.
How to test your instructions before your guests do.
My Superhost Secret
Great instructions aren't measured by what you meant. They're measured by what other people understand.
Before publishing any instructions—whether they're arrival guides, house rules, cleaning checklists or welcome books—ask someone unfamiliar with them to follow them. If they become confused, refine the instructions, not the person.
Mentioned in this episode
What3Words
Airbnb Quick Replies
Bitly
Smart locks
Arrival videos
Guest communication
If you've ever answered a phone call from a lost guest, this episode could save you countless interruptions in the future—and help your guests enjoy a smoother, more relaxed arrival.
Register for my next FREE webinar on how to monetize your own home, here - https://us06web.zoom.us/meeting/register/61WTjBMhTF2MPCh_WrcMbA
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