What if the language you've been using to help people is actually underselling them?
In this solo episode of The Discomfort Zone Podcast, Anna Levesque shares a perspective shift that stopped her in her tracks: after 25 years of building a brand around "empowering women," she's retiring the phrase. Sparked by Emma Grede's book Start With Yourself, Anna explores why the word "empowerment" may inadvertently suggest women need someone else to give them what they already have.
This episode isn't about tearing down a movement. It's about getting more honest and more precise about what great coaching, instruction, and community actually do: create the container, hold the space, and trust that the person in front of you already has what it takes.
If you've ever questioned the language you use, wrestled with a belief that served you well and then stopped, or wondered what it really means to support someone's growth, this one is for you.
In this episode:
Why Anna is dropping "women's empowerment" from her brand vocabulary after 25 years
The real role of a coach, instructor, or mentor, and why it matters how we frame it
What her year-long recovery from a herniated disc taught her about inner strength and being supported
How to hold an idea you've outgrown with both honesty and self-compassion
Why changing your language is an act of courage, not correction
Whether you're a coach, a paddler, or someone mid-shift in how you see your own work, this episode will give you something worth sitting with.
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