In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore.
Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing.
A conversation about creativity, attention and the ideas that make OOH worth noticing.
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