The Best Marketing Is Free. Almost Nobody Does It.

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Eric brings the DHH question — outspend or outteach? — and the hosts take sides on the cheapest marketing that almost nobody has the patience to do. Then it gets personal: why Bezos Expeditions invested in Basecamp, whether pressure makes winners, the hairy reality of agency M&A (data rooms, earn-outs, and numbers that never survive diligence), a tale of two agency contractors, and why revenue beats views every single time. A candid operator's episode on teaching, buying, and building agencies.

Key takeaways◾Outteaching compounds — it's the free marketing nobody commits to◾In agency M&A, the seller's numbers never survive the data room◾Optimize for revenue, not reach

Chapters00:00 Outspend vs outteach: the DHH question01:12 Bezos and Basecamp02:21 Pressure makes winners05:48 The agency M&A trap09:55 Managing mistakes properly12:09 A tale of two agencies18:33 Revenue over views