In this episode of B2B Marketing Methods, Marketing Refresh CEO Terri Hoffman sits down with Libby Olson, Partner and COO at Growl Agency, to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing.
Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and operations with smarter systems. Together, Terri and Libby explore how aligning people, process, and technology creates the foundation for sustainable revenue growth — and how HubSpot’s evolving AI capabilities are changing the CRM game for good.
If you’ve ever wondered how to connect your tech stack, clean your data, or get your sales team to actually use your CRM, this conversation is a must-listen.
What You’ll Learn in This Episode:
Why CRM adoption fails — and how to fix it
The “data therapist” approach to uncovering systemic sales and marketing issues
Building alignment between marketing, sales, and operations
How clean data enables accurate AI training and automation
What HubSpot’s AI-powered agents and workflows can really do
Developing playbooks for repeatable sales and M&A success
Understanding data governance and cross-team collaboration
How leadership, marketers, and sales all benefit from CRM visibility
The “crawl, walk, run” method for successful CRM implementation
To learn more about Libby Olson, connect with her on LinkedIn at:
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