Have you noticed Instagram quietly changed its brand typeface recently? If you opened the app and felt something looked a bit different about the logo but couldn't quite put your finger on it, your eyes are sharp. This week on English Cafe, John and Patrick start from this overlooked small change and trace back through Instagram's brand story.
In this episode, we take everyone back to see how Instagram went from a complicated app that nobody wanted to use to the photo platform we scroll through every day. Along the way, there are also some fun facts you might not have heard: what did Instagram's very first post actually show? And how was the filter feature "despised" into existence?
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