Peter Sage's core argument, from his book The Inside Track and his interview on The School of Greatness, is simple: the outer world follows the inner world, not the other way around. This episode takes that idea and applies it to something specific — how small business owners are using AI in sales and marketing. AI doesn't change who you are as a business owner. It makes you more of whoever you already are, faster. This episode looks at what has to shift internally before AI actually moves the needle externally.
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