You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit. That doesn’t mean you’re “not a business person.” Running a profitable flower farm is simply a different skill set than growing flowers, and those skills can be learned.
We’re talking about how to identify the business skill that’s actually holding your flower farm back, whether that’s profitability, pricing, marketing, sales, or efficiency, and why you don’t need to master everything at once. If you want to build a sustainable flower farm business that pays you well and gives you the freedom to keep doing the work you love, it starts with learning the right skills one step at a time.
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