For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing what they love. They’re creating something customers truly want, need, and are willing to pay for.
You’ll learn how to think through your own flower farming “sweet spot” using what you love, what you’re good at, what your local market needs, and what people will actually buy. From flower CSAs and farmers market bouquets to weddings, sympathy flowers, gifting, and farm experiences, this episode will help you shift from “How do I make more money?” to “How do I create more value for my customers?” and build a more sustainable, profitable flower farm business.
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