when thinking (or talking) about my business, there's at least twenty words I don't use -- many of them super basic, like "marketing," "sales," "landing page," "launch," or "productivity" ... even "goals." I've rewritten my own creative business dictionary -- because language shapes our relationship to our worlds. I'll list the words, and tell you what words I use instead.
rewriting my language helps me recreate my entire paradigm -- to create a business that values agency over manipulation, ecosystem webs over linear metrics -- and grow a system that I actually love, and want to live in.
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