Soft Power: Publicist Carrie Bachman on the Life of Cookbooks

This week on Kitchen Tape, Rose and Crystal sit down with Carrie Bachman, a renowned publicist and longtime champion of cookbook authors, to talk about advocacy, trust, and the quiet power behind a book’s success. From shaping long-term author careers to navigating launches, festivals, and press cycles, Carrie shares how taste, timing, and deep belief in a project help books find their readers — and why publicity, at its best, is about stewardship as much as strategy.

Mentioned in this episode:
• Big Bites: Wholesome, Comforting Recipes That Are Big on Flavor, Nourishment, and Fun by Kat Ashmore
• Gluten-Free Orange-Ricotta Company Cake (Kat Ashmore)
• Dorie Greenspan (including Dorie’s Anytime Cakes)
• Ina Garten
• Marcella Hazan
• Tom Douglas’ Seattle Kitchen
• The Betty Crocker Cookbook
• William Morrow (now part of HarperCollins)
• Barbara Kafka
• Julia Child
• Jacques Pépin
• Emeril Lagasse
• Heartland Masala by Jyoti Mukharji
• Umma by Sarah Ahn and Nam Soon Ahn
• American Library Association Conference
• Fancy Food Show
• Sisterly Love Collective
• The New Making of a Cook by Madeleine Kamman
• Nathan Myhrvold
• Darlingside