In this episode of Millions Were Made, Jessica Marx is joined by Brooke Dumas to continue their onboarding series with a practical, implementation-focused discussion.
Following Part 1, this episode outlines the exact 90-day onboarding framework they use with six and seven, and even eight-figure companies to ensure new hires are set up for long-term success. Drawing from their experience working directly inside growing organizations, Jessica and Brooke explain how structured onboarding reduces employee turnover, improves performance, and supports scalable growth.
They walk through what effective onboarding looks like across the first 30, 60, and 90 days—emphasizing the importance of clear expectations, documented systems, and a gradual transition from training to execution.
In this episode, they covered:
Why onboarding should be structured before hiring begins
The role of SOPs and documentation in employee success
What to prioritize in the first 30 days of onboarding
Transitioning from training to execution in a sustainable way
Establishing clear communication expectations between founders and team members
The importance of standardizing processes across roles and departments
How explaining the “why” improves employee decision-making and ownership
Aligning onboarding systems with your leadership style
If you are currently hiring or planning to expand your team, implementing a structured onboarding system is essential.
So what are you waiting for? Tune in now—and don’t forget to listen to Part 1 so you don’t miss the full framework.
Mini-timeline
01:04–02:47 — Brooke’s role as a fractional COO and onboarding specialist
02:48–05:21 — Common hiring and onboarding challenges in scaling businesses
05:22–07:18 — Where to begin when building an onboarding framework
07:19–09:20 — The importance of prioritizing learning in the first 30 days
09:21–11:10 — Risks of unstructured or “sink-or-swim” onboarding approaches
11:11–12:51 — Standardizing processes to maintain consistent client experience
12:52–14:11 — Building effective SOPs and internal documentation
14:12–15:23 — Structuring the first 30 days with clear daily and weekly guidance
15:24–16:52 — Aligning onboarding with business goals and direction
16:53–18:57 — Setting communication expectations and reporting cadence
18:58–20:29 — Teaching employees to think strategically through context and reasoning
20:30–22:36 — Adapting onboarding to your leadership style
22:37–24:11 — Balancing accessibility with autonomy
24:12–26:56 — Overview of the 90-day onboarding framework and tools
26:57–End — Additional resources and implementation support
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