growing as a content creator *sustainably*, bad social media advice, youtube in 2025, and embracing the cringe with tess barclay (@tessbarclay)

Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on: 

• Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creator
• Social media advice that needs to goooo (spoiler: you don’t need to post 6x a day to be successful)
• The biggest mistakes creators make & how to avoid them
• Starting a YouTube channel? Tess breaks it all down step by step
• Managing YouTube vs. short-form content & workflow hacks
• The reality of being a content strategist – the behind-the-scenes, struggles, and sustainability 
• Sharing "edu" content without feeling ick

And as Tess always says EMBRACE. THE. CRINGE. (it's giving IT GIRL ENERGYYYYYY) <3 

Connect with Tess: 

Instagram: @tessbarclay

TikTok: @tess.barclay

LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

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