Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest.


This interview is conducted in Swedish, and features Erica Wisborg -  a copy expert, industry leader and one of the most sought-after names in her niche when it comes to selling through copy.


Erica shares how she positioned herself as something completely different from a business coach or traditional copywriter, how she hit over $100K in revenue last year simply by selling through her copy to premium clients, and why most entrepreneurs overcomplicate their content. 


We also get honest about the harder side of entrepreneurship -  how childhood trauma can show up in your business in ways you'd never expect, what it actually takes to push through the tough periods without giving up, and why investing in yourself is just as important as investing in your strategy.


Do you want to sell more through copy? Follow Erica on Instagram: https://www.instagram.com/ericawisborg/ 


Want to become one of the industry leaders inside Industry Leader Lounge?  Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist


Podden och tillhörande omslagsbild på den här sidan tillhör Joella Skoogh. Innehållet i podden är skapat av Joella Skoogh och inte av, eller tillsammans med, Poddtoppen.