The Purple Cow Problem: Why Your MSP Isn’t Standing Out

If your MSP disappeared tomorrow…Would anyone notice?

That might sound harsh—but after 40 years in this industry, I can tell you… most MSPs are invisible and don’t even realize it.

They’re doing the work.
They’ve got the tools.
They’ve got the experience.
But to the buyer?
They all look the same.

In this episode, I’m breaking down a powerful idea that completely changed how I think about marketing—and why it explains the biggest growth problem MSPs face today.

Once you see it… you won’t be able to unsee it.

Hit play… and let’s take your MSP to the future.