Merry Christmas: How is society’s relationship with booze during the festive period changing?

With the festive season in full swing, Cess – now a marathon runner – and Ollie explore how norms are changing regarding Christmas drinking. And it seems that really boring lot, Gen Zzz, is to blame (according to the Daily Mail).

A new trend for "Dry Christmas" is gathering pace, quicker than a behind-schdule Rudolph. This movement is being helped by more low- and no-alcohol options.

The hosts welcome Emma Newman (@emma_sobersocial on Instagram) to discuss Christmasy alternatives to traditional drinks, plus her sobriety journey, which started over nine years ago.

Booze News Items

Mirror: Nearly half of Gen Z embrace a sober festive season as 'Dry Christmas' gains traction (https://www.mirror.co.uk/news/nearly-half-gen-z-embrace-34225345)

Daily Mail: Gen Zzz kills off the Christmas party: The VERY different face of the festive bash now mistletoe is out, Band Aid is banned and 'sober curious' guests are home by 9pm (https://www.dailymail.co.uk/femail/article-14136625/The-new-Gen-Z-Christmas-party-Mistletoe-Band-Aid-teetotal.html)

Financial Times (via MSN): Is this the year of the sober office Christmas party? (https://www.msn.com/en-gb/money/topstories/is-this-the-year-of-the-sober-office-christmas-party/ar-AA1v3CbC)

The Independent (via MSN): New low-alcohol beer launched to cut boozy train passenger accidents (https://www.msn.com/en-gb/travel/news/new-low-alcohol-beer-launched-to-cut-boozy-train-passenger-accidents/ar-AA1vhFmW) 

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