AI Can Build Ten Prototypes. It Still Can't Tell You Which One Is Right.
AI will hand you ten prototypes before standup ends. It cannot tell you which one deserves to exist.
That gap is where this conversation lives. Jared Hall-Dugas has spent 20 years designing for Warner Bros., the US Air Force, and now National Grid. He sits down with Rina Alexin to talk about product and design collaboration when the tools got fast, why a polished prototype is often a shop with no electricity, and the exact point in your process where cutting design out starts costing you rewrites.
Key Topics: Product and Design Collaboration Under AI Pressure
Judgment is the job now
Jared can look at ten AI-generated prototypes and tell you which one will land and why. That call is not automatable yet. He argues judgment is the thing product and design both get paid for.
The output looks done. It isn't.
Buttons that go nowhere. Data that doesn't reconcile. Jared calls it a Pinocchio problem: the shop window looks ready to open, and there's no electricity inside. Somebody in the room has to say so.
Where cutting design out gets expensive
Design belongs in the room from day one. If that's impossible, Jared names the non-negotiable: the moment discovery converges into a defined solution. Skip it there and you're rewriting later.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Jared's closing line is the one worth sitting with: your designer is just as unsure about all of this as you are.
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