What does fall 2026 actually look like when you stop scrolling past the runway photos and start thinking about what you'd actually wear? Johanna and Malena compare fashion magazines, runway coverage, AI trend research and a very Swedish source of trend intelligence: watching what young people are wearing at a music festival Johanna visited recently.
They talk about the return of visible craft, romantic details, tailoring, statement coats, richer colours and the surprisingly persistent comeback of capri pants and barrel trousers.
They also cover the current anti-polyester conversation, the return of preppy dressing, and a few trends that get a much less enthusiastic response from Johanna and Malena. Because just because something is trending doesn't mean we're going to sew it.
Book rec:
The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew (Amazon affiliate link)
Podcast rec:
Articles Of Interest: Ivy Style
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