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Is the "Luxury" Wine Market a Myth? & The Truth About Restaurant Markups S7 E6

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The panel debates whether "Luxury Wine" is a real quality tier or just a marketing construct used to justify high prices. Plus, industry insiders Jarred Gild, Nick Arone, and Jarett Coy pull back the curtain on how restaurants determine wine list markups and the reality of selling high-end bottles in a changing market.

For the season 7 finale (and our 63rd episode!), we grabbed three of the coolest cats on Detroit's progressive wine scene and basically asked them to spill the tea (or, you know, the skin-contact orange wine).

Get ready to meet the panel:

  • Jarred Gild: This OG Detroit tastemaker has been ahead of the curve forever. His pioneering wine vision is the secret sauce behind iconic spots like Western Market, Stadt Garden, Pash & Glou, The Schvitz, and the legendary Dakota Inn. Seriously, he's the map to Detroit natural wine history.

  • Nick Arone: The guy who made a splash the moment he rolled into town! Originally from sunny California and rocking a cocktail background, Nick pivoted to pure wine passion and opened Bar Chenin—the super-chic wine haven inside the Siren Hotel. He's got some serious chops with wine, and he serves up some mean sandwiches, too!

  • Jarett Coy (a.k.a. Vino in Detroit): If you're into Detroit's natural wine movement, you already follow this guy! Jarett's Instagram is your pocket guide to the city's best sips and bites, featuring interviews and explorations across the D. Like Gild, he's also a returning guest on the show; will their experience be the advantage that nets one of them the win?

What did we talk about? Oh, just everything! We dove deep on topics ranging from:

  • Why the venerable German Wine Queen competition could be the model for a signature Michigan wine event.

  • Is Pet-Nat the perfect "gateway wine" for your White Claw-loving friends? (Spoiler: Maybe!)

  • The imminent proletarian wine revolution! Rise up and drink the riesling, comrades!

Join us for guaranteed laughs, some seriously hot tips on what you need to be drinking right now, and the kind of deeply geeky wine talk that makes you feel smarter and makes your life better.

Don't miss this one! Tune in, have a listen, and if you love the episode, do us a solid: Like, follow, or subscribe! Your support keeps the good juice—and the good content—flowing! Cheers!

Catch us on Instagram at @therealwineshow


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