Guy Marion, Chargebee CMO on AI, SaaS Growth and Customer Retention

Guy Marion is the Chief Marketing Officer at Chargebee, where he leads global marketing and growth across product marketing, digital, account-based marketing, field marketing, communications, brand, BDR, and operations. ~~~~~~~~~~~~~This episode is brought to you by Nebius — the ultimate cloud for AI innovators.Nebius provides AI infrastructure you can count on, combining reliability and speed with flexibility and engineering support unmatched by hyperscalers.AI leaders like Meta, Shopify, and Higgsfield already partner with Nebius to run their AI workloads. Plus, venture-backed startups can save up to $150,000 on compute costs when they apply for access. Visit nebius.com or nebius.com/startups to learn more~~~~~~~~~~~~~Chargebee is a leading billing and monetization platform helping B2B and D2C companies launch and scale usage-based, hybrid, and credit-based business models. Guy has also led the company's retention business, Chargebee Retention, following its acquisition of Brightback, the customer retention company he founded and led as CEO. Before founding Brightback, Guy built a career focused on SaaS growth, customer retention, and revenue. As CEO of Brightback, he built an automated customer retention platform designed to help subscription businesses increase customer lifetime value. Following its acquisition by Chargebee in 2022, he led the integration of the business across product, engineering, sales, and go-to-market. Today, Guy brings that operator experience to Chargebee, where he is focused on rethinking how SaaS companies approach growth, monetization, and retention in an increasingly AI-driven market.Topics

• How AI Is Reshaping SaaS Marketing, Growth, and Go-to-Market Strategy
• Building Retention-Driven SaaS Businesses and Increasing Customer Lifetime Value
• Lessons from Founding Brightback, Scaling Chargebee, and Leading AI-First Marketing

#ArtificialIntelligence #SaaS #CustomerRetention #B2B #Growth