Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. In this episode, Isabelle and Aryn discuss real-world advice about getting over the initial discomfort of marketing, finding joy in connecting with readers, and why even small steps in your marketing can move the needle far more than you might expect.Episode Highlights:
The "Five C’s" every successful author needs when it comes to their marketing
The power of small, consistent marketing habits to build lasting readership
How creativity, flexibility, and strategic testing can unlock better marketing results
Why marketing isn’t optional, and how a simple mindset shift can make it less overwhelming (even enjoyable)
Why there’s no "one-size-fits-all" approach to book marketing, and how to find what truly works for your audience
Why building community - online, offline, or both - is crucial for long-term success
The importance of understanding your marketing strategy, even if you outsource it
Connect with Aryn:
Instagram:@thebookmarketer
Website:www.bookrockstar.com
LinkedIn:https://www.linkedin.com/in/aryn-van-dyke/
Connect with Isabelle:
Website: www.buildyourauthorbrand.com
Threads: https://www.threads.net/@isabelle.knight.pr
Instagram: https://www.instagram.com/isabelle.knight.pr
LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr
Facebook: https://www.facebook.com/ikpublicity
TikTok: https://www.tiktok.com/@isabelle_knight_pr
X: https://twitter.com/ik_publicity
Download the latest free guide and checkout the other useful links:
https://www.buildyourauthorbrand.com/useful-links
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com
