I see this over and over again...authors come to me with a laundry list of tactics they think they need to be doing to promote their book. 

Here's the truth: you do no need to do everything. 

Heck, you shouldn't do everything. 

In this episode I'm breaking down why "everything" isn't a sustainable strategy, and what you need to be thinking about to craft the right marketing plan for your book launch.

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