If you're used to the way search ads work, switching to Demand Gen can feel like an insurmountable challenge. In episode 124 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales shares a real world example of two agency marketers who were struggling with ad fatigue. When your audience sees the same image too many times, they can stop noticing your ads entirely. Jyll walks through the exact steps she took with her clients during a live account audit for a flooring company to refresh their Demand Gen performance.
You will learn why benefit rich headlines matter more than keywords in this visual format, and why showing people in your photos is a major factor for engagement. Jyll also breaks down her 5x5x5 rule to ensure your ads are eligible for every possible placement across Google's platforms. By the end of this episode, you will know exactly how to check your Demand Gen asset reports and how to know when you have enough data to optimize.
Key Topics Discussed:
How to find and use the Demand Gen asset details report correctly.
Jyll's 5x5x5 rule for Demand Gen creative.
Why human centric imagery performs better than product swatches.
The difference between search headlines and Demand Gen headlines.
Identifying ad fatigue and using statistical significance to guide your optimizations.
Sneaky settings to avoid that can hurt your campaign performance.
You can get Inside Google Ads episode transcripts delivered to your inbox each week, and sign up for Jyll's free bi-weekly newsletter - The Insider - at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode124
Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode124
Inside Google Ads course Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode124
Read more about this topic on Jyll's Google Ads Blog My "5x5x5" rule for Demand Gen success https://learn.jyll.ca/newsletters/the-insider/posts/demand-gen-creative-ad-fatigue?utm_source=podcast&utm_medium=referral&utm_campaign=episode124
PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode124
How to avoid ad fatigue in Google Ads https://learn.jyll.ca/blog/how-to-avoid-ad-fatigue-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode124
Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
Podden och tillhörande omslagsbild på den här sidan tillhör
Jyll Saskin Gales. Innehållet i podden är skapat av Jyll Saskin Gales och inte av,
eller tillsammans med, Poddtoppen.
