Legal basics for your business — no jargon, no fear.
If you've been putting off starting your business because the legal side feels overwhelming, this video is for you. In this session — prepared as part of my course She Decides: Give Life to Your Idea at Folkuniversitetet, Stockholm — I walk through the minimum legal considerations every new founder should have on their radar.
We cover:
— Business vehicles: sole trader, company, partnership. What they mean and why it matters
— Intellectual property: copyright, patents, trademarks, and trade secrets in plain language
— Data and privacy: what you're collecting, how you're using it, and what GDPR means for your business
— Contracts and terms and conditions: why you need them and what to put in them
This is general information only and does not constitute legal advice. Please consult a qualified lawyer in your jurisdiction for advice specific to your situation.
I'm Shiro Ndune, business advisor, author, and international commercial lawyer with over 20 years of experience. I work with women founders at the moment of their most important business decisions.
- Find out more: shirondune.com
- Connect on LinkedIn: linkedin.com/in/shiro-ndune-45451061
If this was useful, leave a comment and let me know what business questions you're sitting with.
00:00 Introduction
00:50 Choose Business Structure
02:06 Liability and Registration
04:56 Business name, tax & licenses
05:56 Intellectual Property Overview
06:17 Copyright and Creators
08:14 Patents and Inventions
09:42 Trademarks and Secrets
11:39 IP Rules and Domains
13:57 Data Privacy and Security
15:32 Client Data and GDPR
17:49 Consent and Third Parties
21:20 Key Documents and Contracts
25:25 Terms and Payment Protection
28:31 What to do first
