How Do You Get AI to Recommend Your Business Instead of a Competitor?

Ep.158 - What happens to your website traffic when AI starts answering your customers' questions before they ever click through?

Corin Cook, Senior Marketing Manager at Berry Insurance, a 100-plus-year-old Massachusetts personal and commercial insurance agency in Franklin, watched their website traffic dip as AI search began answering questions directly instead of sending clicks to their site. After studying Marcus Sheridan's AI visibility talk at Endless Customers Live, her team rebuilt the site to earn AI's trust, adding schema, sharpening bio pages, publishing real pricing ranges, and solving the problem that AI can't read Google reviews. On this episode of Endless Customers, Bob Ruffolo talks with Corin Cook about how Berry Insurance restructured its website so AI tools recommend them ahead of local competitors.

Key Topics

• 00:00 – Why Berry Insurance's website traffic started dropping as AI search grew
• 08:21 – Adding schema and keeping the personable bio pages AI can trust
• 14:31 – Building a transparent pricing page for a multi-carrier insurance agency
• 21:14 – Solving the problem that AI can't read Google reviews
• 25:31 – Adding an Awards and Recognition page and an AI-use policy page

Corin Cook is Senior Marketing Manager at Berry Insurance, a Franklin, Massachusetts agency that has served personal and commercial insurance clients for more than 100 years.

Connect with Corin on LinkedIn: https://www.linkedin.com/in/corincook/

Episode article: https://www.impactplus.com/endless-customers-podcast/website-aeo-strategy

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