The importance of building community and brand identity

This episode of Innov8 Logan features an interview with Jason Daniels, founder of LSKD.

Jason discusses how he started LSKD 15 years ago as a high school nickname and has grown it into a global brand.

He talks about the importance of building community and brand identity. Jason explains how he has learned over the years that a brand is more than just a product and needs to have a strong mission and values. Jason discusses how LSKD has grown from a small team of 12 to over 100 employees in just 4 years.

Jason also shares stories about meeting celebrities like Mark Wahlberg who wear LSKD gear and how the brand has gained popularity globally.

An inspiring story of taking a local Logan brand international.