How ROXFIT Built a HYROX App with 500,000+ Users | Joey Allott & Ben Wilson
This week, Angus is joined by ROXFIT founders Joey Allott and Ben Wilson to uncover how a single text message became one of the world’s fastest-growing HYROX and hybrid-fitness apps reaching more than half a million users in under two years.
Before meeting the boys, we break down another wild week in sport, covering the biggest stories from tennis, the European Athletics Championships and football. We also discuss Mark Dowdle’s extraordinary Last Soul Backyard Ultra victory after running for almost four days.
Then we dive into the ROXFIT story: the original problem Ben and Joey wanted to solve, how they transformed an early idea into a real product and what it took to grow the platform at such incredible speed.
We also get an exclusive look at the exciting next chapter: ROXFIT Ultra.
This new premium offering will give hybrid athletes deeper insights into their training and race data, allowing users to compete against themselves and the wider ROXFIT community, analyse their performances and receive intelligent race predictions, pacing targets and actionable performance insights.
After this week’s Grind My Gears, Joey and Ben face our HYROX challenge. How well do the founders of ROXFIT actually know the HYROX rules—and can they remember their own race performances?
If you’re interested in HYROX training, race-day pacing, performance analytics, fitness technology, startup growth or the future of hybrid racing, this episode is for you.
🎙 Follow Joey, Ben and ROXFIT
ROXFIT website and ROXFIT Ultra:
https://roxfit.app/
Download ROXFIT on the Apple App Store:
https://apps.apple.com/app/roxfit/id6476465403
Download ROXFIT on Google Play:
https://play.google.com/store/apps/details?id=app.roxfit.app
ROXFIT Instagram:
https://www.instagram.com/roxfit.app/
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Hosted by Angus Cook.
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