From the fast-paced world of fintech with Mukuru to the heritage retail aisles of Ackermans, Bronwyn Pretorius has proven herself to be one of Africa’s most adaptable and effective marketing leaders.
In this season premiere of The Diary of a CMO™, Bronwyn sits down to unpack what it takes to build brands in a volatile, value-driven economy. She shares her playbook for navigating a market where inflation squeezes pockets, explaining how to move a brand beyond just being the "cheapest" to becoming a part of the fabric of culture.
Bronwyn also dives deep into the "Phygital" revolution, discussing how Ackermans is evolving its massive brick-and-mortar footprint to seamlessly integrate with digital experiences.
She shares her personal philosophy on parenting and balancing a heavyweight Exco role with raising resilient daughters.
🎙 ABOUT THE PODCAST
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
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