Tyler Burgess has played the biggest stages, toured at multiple levels, and seen firsthand what it takes to make a band work. But with American Monster, he’s no longer just the hired gun he’s building something that is fully his.
In this episode of This Is DeLaCruz, Tyler opens up about the reality of starting a band from the ground up in today’s world. We get into the part most people never see: trademarks, LLCs, branding, merch, marketing, social media, team building, production, long-term vision, and the mental grind of trying to build something authentic in an oversaturated industry.
This conversation goes way beyond music. It’s about identity, leadership, obsession, risk, and what it really looks like when an artist decides to stop helping build everyone else’s dream and finally go all in on their own.
We also talk about: -going from hired gun to band leader -why starting a band today is really starting a business -building the identity behind American Monster -designing merch that actually means something -choosing the right people around you -the pressure of social media and modern music marketing -how Tyler sees the next chapter of American Monster unfolding
If you’ve ever wondered what it really takes to build a band from scratch, this is the conversation.
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🔗 Band and Crew Tyler's Instagram: https://www.instagram.com/tylerburgess 🌍 American Monster's Instagram: http://www.instagram.com/americanmonsterofficial 📚
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