Alex Theodore spent years as a psychotherapist before motherhood pushed her toward a different kind of work: copywriting for healthcare practitioners.

She didn't leave her clinical training behind.

She translated it.

In this conversation, Alex breaks down why so many therapist and healthcare websites read like a resume instead of an answer to what a patient is actually afraid of.

We talk about how she uncovers a practitioner's real point of difference (hint: it's rarely their degree), why "warm, open, non-judgmental" isn't a differentiator anymore, and how she knew (in her body, before her mind caught up) that it was time to leave clinical work altogether.

If your website has ever felt like it's underselling what you actually do, start here.

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Connect with Alex

Website: stresslessdigitalmarketingagency.com

Book: stresslessdigitalmarketingagency.com/staybooked

Instagram: @alextheocopywriting

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Work with Brittany

Website: catescreativestudio.com

Instagram: @catescreative.studio

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