Can I just copy what someone else is doing?

If you've ever landed on someone's brand and thought, that's exactly what I should be doing, this episode is for you. Not to talk you out of inspiration, but to help you see the real difference between being inspired by someone and quietly building your brand on their foundation instead of your own.

In this episode, Brittany breaks down:

  • What's actually underneath the impulse to copy someone else's brand
  • The real difference between inspiration and copying — and where the line is
  • What happens when you build on someone else's foundation instead of your own
  • What copying costs you that you can't see right away
  • Why you can't decorate a house that doesn't have walls yet
  • What to do instead of copying, and how to actually find it

This one's for you if you've caught yourself saving someone else's page for "brand inspiration" more often than you'd like to admit and you're ready to figure out what's actually yours.


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