Why AI Is Making YOU More Valuable with Jodie Cook

Jodie Cook believes there are no unique messages - only unique messengers.

And in a time when AI can create almost anything, who you are might matter more than ever.

Jodie is the founder of Coachvox, a Forbes contributor, exited agency founder, author and competitive powerlifter for Great Britain. She talks with Jeff about using AI to create more freedom - not more work - the three moats every expert needs to build, why your personal brand should do the selling before you enter the room, and why the best opportunities rarely come from applying for them.

We also get into Jodie’s shift from pure discipline to intuition, her “energy audit” for designing work around what lights you up, building genuine relationships without asking for anything, and why she believes founders should stop consuming so much information and start creating.

In this episode:

•  Why AI should help us become more human 
•  The difference between information and influence 
•  Why there are no unique messages - only unique messengers 
•  Personal brand, community and distribution as your competitive moat 
•  How to test a business idea before building it 
•  Jodie’s “low-information diet” 
•  Why desperation kills creativity 
•  The energy audit: finding your +3 and eliminating your -3 
•  Building relationships without transactional networking 
•  Why the best opportunities don't come from applications 
•  What competitive sport taught Jodie about business 
•  Why you should build your personal brand for the lurkers, not the likes 

Chapters

00:00 There Are No Unique Messages
01:27 Why AI Should Make Us More Human
03:06 Big Leverage & Building a Lighthouse
06:37 Reps, Discipline & Becoming Yourself
09:15 From Pure Logic to Trusting the Feeling
12:32 Forbes, Founders & Going From Skeptical to Spiritual
15:56 Jodie’s Biggest Business Bounce
20:22 Success, Freedom & Autonomy
21:26 Let AI Build Trust Before the Sales Call
24:32 Stop Consuming. Start Creating.
26:54 There Are No Unique Messages, Only Unique Messengers
28:43 The Three Moats: Brand, Community & Distribution
30:51 How to Know What to Build Next
34:18 Purpose, Energy & Doing What Lights You Up
37:56 The +3/-3 Energy Audit
41:29 Relationships, Networks & The Friend Zone
49:06 Value Per Minute
52:33 Jodie’s Most Disruptive Move
55:02 Build Your Brand for the Lurkers
56:09 What’s Next for Coachvox

Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]

If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. 

Every Like, Share, Subscription and Review means a lot.

Cover art by Daniel Devoy
Music by Stephen Voyce

©2024-2026 The Disruptive Influence Podcast - Jeff Abracen