Oxford+ in Brief with Eva Barboni, Executive Director of Enterprise Britain

What would it take for Britain's best ideas to grow into global companies that stay here?

In this Oxford+ in Brief episode, host Susannah de Jager puts a set of quick-fire questions to Eva Barboni, Executive Director of Enterprise Britain. Eva describes success as more scale-ups choosing to stay in Britain, creating jobs and reinvesting in their communities, with more Britons investing directly in the country's most exciting businesses. She argues that the UK is strong on innovation, with world-leading universities producing spin-outs in frontier technologies, but weak at backing those companies to commercialise and grow here. The gaps she identifies are capital to scale, a culture that champions success and access to talent.

Eva Barboni: Eva Barboni is Executive Director of Enterprise Britain, where she campaigns for policies that help British companies grow and share the gains more widely. She has spent 20 years working across policy, communications and stakeholder engagement. Eva began her career on political campaigns in the United States, starting with Howard Dean’s 2003 to 2004 presidential campaign, before working on campaigns in the UK and other countries. She later founded and led Atalanta, a strategic communications consultancy ranked among PR Week’s top five ESG consultancies. Her experience combines political campaigning, public narrative and first-hand knowledge of building a business in the UK.

Susannah de Jager: Susannah is a seasoned professional with over 15 years of experience in UK asset management. She has worked closely with industry experts, entrepreneurs, and government officials to shape the conversation around domestic scale-up capital.

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Oxford+ is hosted by Susannah de Jager and supported by Mishcon de Reya and HSBC Innovation Banking.

Produced and Edited by Story Ninety-Four in Oxford.